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Our vision, mission, values

Our Vision

We embraced the passion to become one of the pioneers in the business of authentic perfumes and Lifestyle products leading with our manufacturing and distribution operations in Saudi Arabia and GCC. We embraced the believe in professional taste, diversity, regeneration, and luxury as fuel for the human spirit. They foster understanding, discovery, enjoyment, learning, and growing commerce around the globe. We believe in a world where people always have access to the dreams they follow, elevating their lives so they can advance the lives of others.

Our Mission

We help the Kingdom's tasteful collectors of perfumes and lifestyle accessories' lovers to get the best designed products with a 'Sky is the limit' selection and attitude, inspiring them to do more and better in their daily lives.

Our Values

"Alwaleef" - our name as your warm companion in everyday life - implants unique perfumes and always new trends of accessories that give ultimate confidence and gratitude, and enrich more mutual proven success between our Group and all customers. We deliver and delight, we create a "wow" experience, and achieve the 'win-win' situation through:

  1. Integrity. We are honest, ethical, and direct in all of our dealings.
  2. Customer Service. We are client-centered, good listeners, easy to do business with, and focused on high-touch relationships.
  3. Results. We are committed to helping our clients achieve high-quality, actionable results.
  4. Influence. Our Group is a trusted advisor and unbiased thought-leader.
  5. Innovation and creativity. We are can-do, agile, and embrace change.
  6. Accountability. We say what we'll do, do what we say, and after all we do the right thing.
  7. Teamwork. We collaborate with our clients and each other.
  8. Fun, freedom and family. We get the job done in a way that works for our clients, our colleagues, and each of us.
  9. Renewing. We are always learning and improving.
  10. Commitment. We are stewards of what our brands stand for, focused on running a profitable business while being active members and in the Kingdom of Saudi Arabia.

Rawasi Brown PerfumeRawasi White PerfumeRawasi Black PerfumeFirst Moon Black Perfume
First Moon Brown PerfumeKhuiala Silver PerfumeKhuiala Gold PerfumeKhuiala Black Perfume
Wishah PerfumeSharq MabthothRemal Alfeda PerfumeRemal Alzahab Perfume
Copyrights ©2015-2019 Al-Waleef Group

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