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Through 20 years of our collective experience in project management- represented by the long track record of our executive administration and board of directors - Alwaleef Group provides all products and services delivered to be guided by a set of principles that define Alwaleef's identity, character and culture. Those guiding principles that have been at the core of Alwaleef Group since its inception. These enduring qualities are the shared convictions that we bring to our professional and personal conduct – they are a fundamental strength of our business at Alwaleef:

Accountability Our capital and reputation are always on the line
Excellence Anything less is never acceptable
Integrity Leadership demands responsibility
Teamwork Always makes us better
Entrepreneurship Using creativity to find opportunities overlooked by others
Transparency & Disclosure Are both fundamental to the way we do business. We strive at all times to ensure that our brands and companies can rely on us to operate in a responsible and ethical manner.
Quality of work is also a basic strategic principle that has been adopted by the Group with a focus on satisfying clients’ needs through delivering a world-class standard of effectiveness and efficiency in all the perfumes, incenses and accessories we provide.

In our group, we give priority to understand the client's needs and linking quality applied standards made by professional sales teams back to them.

Rawasi Brown PerfumeRawasi White PerfumeRawasi Black PerfumeFirst Moon Black Perfume
First Moon Brown PerfumeKhuiala Silver PerfumeKhuiala Gold PerfumeKhuiala Black Perfume
Wishah PerfumeSharq MabthothRemal Alfeda PerfumeRemal Alzahab Perfume
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